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Lateral Thinking:
Creativity Step by Step

by Edward De Bono


The Audio Book: Lateral Thinking: Creativity Step by Step by Edward De Bono


Product Description


The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.

Suffering from writer's block?

Wish you were more inventive?

Perhaps, like most of us, you were taught to think vertically to solve problems by going from one logical step to the next.

In this international best seller, Dr. de Bono shows how lateral thinking can free your creative mind.

Learn to hone your thinking skills and discover powerful yet simple techniques to help you generate idea after idea.

Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic.

Critical thinking is primarily concerned with judging the true value of statements and seeking errors.

Lateral thinking is more concerned with the movement value of statements and ideas.

A person uses lateral thinking to move from one known idea to creating new ideas.

Edward de Bono defines four types of thinking tools:


About the Author


Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.

He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.

Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.



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"I expect to pass through life but once.
If therefore, there be any kindness I can show,
or any good thing I can do for any fellow being,
let me do it now, and not defer or neglect it, as I shall not pass this way again"
~ Stephen Grellet

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Believing that what you cannot see will surely come to pass.
Faith Attracts The Positive while fear attracts the negative."
~ Author Unknown

Be a person of FAITH and not fear.